25 Steve Jobs Quotes


25 Steve Jobs Quote


Steve Jobs: On Entrepreneurship
“Why join the navy if you can be a pirate?”
“You can’t
connect the
dots looking
forward; you
can only
connect them
backwards. So
you have to
trust that the
dots will
somehow connect in your future. You have to
trust in something — your gut, destiny, life,
karma, whatever. This approach has never let
me down, and it has made all the difference in
my life.”
“A lot of companies have chosen to downsize,
and maybe that was the right thing for them.
We chose a different path. Our belief was that
if we kept putting great products in front of
customers, they would continue to open their
“Your time is limited, so don’t waste it living
someone else’s life. Don’t be trapped by
dogma – which is living with the results of
other people’s thinking. Don’t let the noise of
other’s opinions drown out your own inner
voice. And most important, have the courage
to follow your heart and intuition. They
somehow already know what you truly want to
become. Everything else is secondary.”
“I’m convinced that about half of what
separates the successful entrepreneurs from
the non-successful ones is pure perseverance.”
“Here’s to the crazy ones, the misfits, the
rebels, the troublemakers, the round pegs in
the square holes… the ones who see things
differently — they’re not fond of rules… You
can quote them, disagree with them, glorify or
vilify them, but the only thing you can’t do is
ignore them because they change things…
they push the human race forward, and while
some may see them as the crazy ones, we see
genius, because the ones who are crazy
enough to think that they can change the
world, are the ones who do.”
“?If you haven’t found it yet, keep looking.
Don’t settle. As with all matters of the heart,
you’ll know when you find it. And, like any
great relationship, it just gets better and
better as the years roll on.”
“My model for business is The Beatles: They
were four guys that kept each other’s negative
tendencies in check; they balanced each other.
And the total was greater than the sum of the
parts. Great things in business are not done
by one person, they are done by a team of
Steve Jobs: On Design
“In most people’s vocabularies, design means
veneer. It’s interior decorating. It’s the fabric
of the curtains of the sofa. But to me, nothing
could be further from the meaning of design.
Design is the fundamental soul of a human-
made creation that ends up expressing itself
in successive outer layers of the product or
“The only
problem with
Microsoft is
they just have
no taste.
They have
absolutely no
taste. And I
don’t mean
that in a
small way, I mean that in a big way, in the
sense that they don’t think of original ideas,
and they don’t bring much culture into their
“Design is not just what it looks like and feels
like. Design is how it works.”
“The products suck! There’s no sex in them
anymore!” [on Apple products]
Steve Jobs: On Organization Building
“The people who are doing the work are the
moving force behind the Macintosh. My job is
to create a space for them, to clear out the
rest of the organization and keep it at bay.”
“Be a yardstick of quality. Some people aren’t
used to an environment where excellence is
“When I hire somebody really senior,
competence is the ante. They have to be really
smart. But the real issue for me is, Are they
going to fall in love with Apple? Because if
they fall in love with Apple, everything else will
take care of itself. They’ll want to do what’s
best for Apple, not what’s best for them,
what’s best for Steve, or anybody else. (this
actually reiterates my oft-repeated mantra of
“ubiquitous evangelism” in companies)”
“People think focus means saying yes to the
thing you’ve got to focus on. But that’s not
what it means at all. It means saying no to
the hundred other good ideas that there are.
You have to pick carefully.”
“It’s not about pop culture, and it’s not about
fooling people, and it’s not about convincing
people that they want something they don’t.
We figure out what we want. And I think we’re
pretty good at having the right discipline to
think through whether a lot of other people
are going to want it, too. That’s what we get
paid to do.”
Steve Jobs: On Execution
“It takes these very simple-minded
instructions—‘Go fetch a number, add it to
this number, put the result there, perceive if
it’s greater than this other number’––but
executes them at a rate of, let’s say, 1,000,000
per second. At 1,000,000 per second, the
results appear to be magic.”
“I’m the
person I
lost a
quarter of
a billion
dollars in
It’s very
“I think if you do something and it turns out
pretty good, then you should go do something
else wonderful, not dwell on it for too long.
Just figure out what’s next.”
“You can’t ask customers what they want and
then try to give that to them. By the time you
get it built, they’ll want something new.”
“I was worth over $1,000,000 when I was 23,
and over $10,000,000 when I was 24, and over
$100,000,000 when I was 25, and it wasn’t
that important because I never did it for the
Steve Jobs: On Death
“No one wants to die. Even people who want
to go to heaven don’t want to die to get there.
And yet death is the destination we all share.
No one has ever escaped it. And that is as it
should be, because Death is very likely the
single best invention of Life. It is Life’s change
agent. It clears out the old to make way for
the new. Right now the new is you, but
someday not too long from now, you will
gradually become the old and be cleared
away. Sorry to be so dramatic, but it is quite
“Remembering that I’ll be dead soon is the
most important tool I’ve ever encountered to
help me make the big choices in life”
“.. almost everything – all external
expectations, all pride, all fear of
embarrassment or failure – these things just
fall away in the face of death, leaving only
what is truly important. Remembering that
you are going to die is the best way I know to
avoid the trap of thinking you have something
to lose. You are already naked. There is no
reason not to follow your heart.”


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